Next Best Action

The Next Best Action is a customer-centric marketing technique that considers the alternative actions during a customer interaction and recommends the best one. Banks and Financial services always want to know what the next best action is.

Techniville's ‘Next Best Action’ is focused on:

• A high degree of complex rules, analytics and algorithms to better predict customer needs. In turn, we offer more relevant actions and comprehensively lead to improved wallet share and loyalty

• Leveraging Machine Learning capabilities to recommend what to do next for a customer

• Engaging the customer with relevant and coordinated messages and offering across all inbound and outbound channels, such as Contact Centre, Branch, Web, e-mail and social media to maximize profitability and customer loyalty